Nature drives your product, let data drive your business.
Commercial Strategy Systems built by Directors for Directors. Run your C-suit meetings with great data and excellent insights. Improve your profitability and overall commercial strategy.
Analytical Examples (from our Commercial Strategy Analytics Solution)
What is the “true price” of a wine?
There is no such thing as a “true price” of a wine.
Prices for the same bottle of wine (in the same country) can vary up to 60% depending on the retail channel.
Wineries which understand this price dispersion can maximize their final retail price by a smart selection of retail channels.
Where are my opportunities?
Winery A and B are both high-end Spanish wineries with strong export capabilities, targeting similar customers and price points. Despite this, only Winery A has tapped into the Brazilian market, where it enjoys its highest retail prices. Winery B is missing out on this opportunity and should consider entering the Brazilian market to potentially increase its earnings.
Our Services
Consultancy
Commercial Strategy Analytics (in private beta)
Custom Solutions
Gain advantage from 14+ years of Commercial Strategy Expertise.
We've created 100+ million USD of recurrent annual revenue for the airline industry.
Custom Solutions
Commercial Strategy Analytics (in private beta)
Custom Solutions
Commercial Strategy Systems & Development Expertise to serve your needs.
Combine our data and expertise with your data and vision. Let's create something unique and powerful.
Commercial Strategy Analytics (in private beta)
Commercial Strategy Analytics (in private beta)
Commercial Strategy Analytics (in private beta)
Data & Commercial Strategy Knowledge Embedded into one solution.
Gain insights and knowledge about pricing and market dynamics through the lens of Pricing experts.
Pricing Monitoring (in alpha)
Commercial Strategy Analytics (in private beta)
Commercial Strategy Analytics (in private beta)
Data & Visualization Expertise to answer relevant questions.
Understand prices and markets evolution around the world.
The Team
Javier Egaña Ugrinovic (Barcelona, España)
Cristián Rodríguez Arenas (Montevideo, Uruguay)
Cristián Rodríguez Arenas (Montevideo, Uruguay)
Pontificia Universidad Católica de Chile (PUC) engineer and MBA from London Business School (LBS).
PUC engineer and MBA from London Business School (LBS). He has been a director of Pricing and is an expert in data exploitation to increase revenues. He has worked for British Airways and as an independent consultant for DeBeers among other corporate and consulting roles.
He regularly lectures at the IESE MBA school and collaborates with LBS in executive training on Pricing and Data Science topics.
Cristián Rodríguez Arenas (Montevideo, Uruguay)
Cristián Rodríguez Arenas (Montevideo, Uruguay)
Cristián Rodríguez Arenas (Montevideo, Uruguay)
Pontificia Universidad Católica de Chile (PUC) engineer, Summa cum Laude.
Expert in technology and Data Science, he is the founder of dataforge (www.dataforge.cl), a boutique consultancy focused on data, analytics, and technology issues. He has worked on a variety of technological projects in LATAM, covering AI, data, and technological ecosystems
He has amassed over 14 years of experience as a professor at PUC, currently contributing to the Master's in Artificial Intelligence (MIA) and the Master's in Information Technology and Management (MTIG) programs.